GROW Coaching Model

The GROW model looks at the growth processes and strategies of businesses. GROW Model Components.The GROW model is a business model that examines the growth processes and strategies of businesses. This model helps businesses understand how they can be more efficient and increase their revenues and market share.
Written by: Rob -
October 03, 2023

Read more

executive coaching

Leadership development


Change management


The GROW Coaching Model: A Guide to Effective Personal Development

Grow Coaching Model - Goal, Reality, Options, Will, (Topic)GROW Model What is a Grow modelGROW

Coaching is a complex but collaborative process in which the interactions between coach and client contribute to the achievement of individual and professional goals. However, this process requires much more than just good listening skills. Asking the right questions and encouraging personal development are elements that are essential for effective coaching. GROW is a framework for coach and client and helps the client to plan their own development in an efficient and conscious way.

What exactly is the GROW Coaching Model?

grow-coaching-model-1Grow pot in which the plant grows

The model is a coaching framework developed by Sir John Whitmore and his colleagues in the 1980s for the Performance Consultants International a company called.

What is the GROW Model?

The GROW model is a business model that looks at the growth processes and strategies of businesses. This model helps businesses understand how they can be more efficient and increase their revenues and market share.

The grow model usually consists of several phases and includes:

  1. Assessment (Diagnosis): It examines the current situation of the business, its strengths and weaknesses, the internal and external environment.
  2. Setting objectives: The company must set specific goals, such as growth rates, increasing market share or entering new markets.
  3. Developing a strategy: At this stage, the business needs to put in place strategies to achieve its goals. This includes product development, market positioning, marketing strategies, etc.
  4. Regular monitoring and feedback: Regular measurement and monitoring is important to track the growth process and adjust strategies if necessary.
Grow Coaching Model letters GROW Model What is a Grow model

The acronym GROW is made up of four basic elements:

G = Goal
R = Reality = Present situation
O = Options = Options, a way to achieve your goals
W = Will or Way forward = Action or Progress, the way forward

Not part of the acronym, but essential: (Topic = Theme, i.e. everything revolves around the main theme, because that's the point!)

  • Goal (Target): Identifying inspiring and challenging goals that will help individuals develop personally and professionally.
  • Reality: An objective examination of the current situation and obstacles. This step will help the client to accurately assess their current situation and identify the factors that are affecting their progress.
  • Options: Identify the strengths and resources available to achieve the goal. This phase allows the client to see the opportunities for improvement from a broader perspective.
  • Will, Way forward (Progress or Action): A felelősségvállalás és a konkrét cselekvési tervek kidolgozása. Ez a rész a “mit”, “mikor”, “kinek” és “hogyan” kérdésekre ad választ, valamint meghatározza a szükséges lépéseket a kitűzött célok eléréséhez.
Grow Coaching Model GROW Model What a Grow ModelGROW

Real life examples of the GROW model - through the example of Career Coaching, Career Development

  1. An example of the GROW Model in Career Development:
    • Objective (Goal): An employee wants a promotion in the company.
    • Present situation (Reality): The employee examines his/her current position, skills, strengths and missing competencies for promotion.
    • Options: A coach segíti a munkavállalót abban, hogy felismerje, milyen lépéseket tehet, például továbbképzéseket, projektvezetői tapasztalatokat szerezhet stb.
    • Action (Will): The employee makes plans to achieve promotion, enrols in a management training course and plans activities to develop the necessary competences.
  2. Example of the GROW Model in Personal Development:
    • Objective (Goal): A person wants to improve their time management skills.
    • Present situation (Reality): The person assesses their current time management habits and identifies areas where they could be more effective.
    • Options: The coach helps the person to discover what tools and techniques they can use to work more time-efficiently, such as setting priorities, effective planning methods, etc.
    • Action (Will): The person chooses and applies time management methods that help him or her work more efficiently.
  3. Example of the GROW Model in Family Conflict Resolution:
    • Objective (Goal): A family wants to solve the communication problems between them.
    • Present situation (Reality): Family members examine the current communication dynamics and identify situations where problems arise.
    • Options: The coach helps family members to learn the principles of effective communication, such as active listening, showing interest, etc.
    • Action (Will): Family members commit to change and practice new communication techniques, such as regular family meetings, open dialogue, etc.

These examples demonstrate how the model can be applied in different life situations to achieve goals and support development.


GROW Model in Practice

A GROW modell egy hatékony eszköz a coaching folyamat strukturált vezetésére és a célok elérésének támogatására. Most bemutatok egy példát, hogy hogyan alkalmazható a GROW modell egy valós élethelyzetben:

Example: the Career Development Process on the GROW Basis

  1. Objective (Goal):
    • Coachee: Peter, a middle manager in an IT company.
    • Goal: Peter wants to move up in the company and reach a management position in the next 2 years.
  2. Present situation (Reality):
    • Peter's current situation: middle management position, good technical skills but lacking leadership and communication skills.
    • Strengths: Technical competence, reliability.
    • Weaknesses: communication challenges, delegation difficulties.
  3. Options:
    • Coach helps Peter to explore alternative solutions:
      • Participation in leadership training and workshops.
      • Mentoring with an experienced manager in the company.
      • Attend and practice communication courses.
  4. Action (Will):
    • Peter is planning concrete steps to achieve this:
      • Enrol in a leadership training course to improve your leadership skills.
      • He asks for the help of an experienced colleague to mentor him in his development.
      • Regularly practice effective communication and delegation in workplace situations.

This example shows how the GROW model can be applied in real life. It is important to note that the model is based on the coachee tailored to your goals and needs, and helps you on your way to achieving them.

Grow Coaching Model GROW Model What a Grow Model

GROW Coaching Model Components, the GROW Model Phases:

1. Goal:

Az első és talán legfontosabb lépés a GROW-ban a “Cél” meghatározása. Ez a szakasz arra összpontosít, hogy az ügyfél tisztázza, mit szeretne elérni a coaching process during. Goals should be inspiring and challenging to really motivate the client to improve. For example, a manager may want to improve his/her delegation skills in order to be able to share tasks more effectively within his/her team.

2. Reality:

At this stage, the client and the coach together examine the current situation. It is important to face honestly any obstacles, barriers or difficulties that may affect the achievement of the goals. For example, if the coach discovers a time constraint that limits the ability to delegate, this is an important factor to consider.

3. Options:

In this phase, the client and the coach together look for possible solutions and ways to achieve the goal. A coach helps the client to identify their own strengths, resources and opportunities. For example, a manager's options might include restructuring priorities, managing time more effectively or training team members to complete tasks.

4. Action, Way Forward (Will, Way Forward):

In this last stage, the client develops concrete action plans to achieve the goal. The coach helps the client to define what exactly needs to be done, when and by whom, and what resources they will need to achieve their goals. For example, the manager can take concrete steps to start delegating certain tasks and determine how he or she will do this.

These four components together form the basis of GROW. The model allows the client and coach to work together in a structured and effective way to achieve personal and professional goals.

This model helps to take the formulation of objectives to a higher level. Inspiring and challenging goals provide a direction that helps leaders and individuals become more effective, motivated and fulfilled.

Grow Coaching model #3GROW model Mi a Grow modelGROW

How to use GROW as a Model?

GROW is often used in organisations to support personal and professional development. When GROW is used, the culture of the organisation creates opportunities for growth for all employees, starting with managers. Clarifying goals and understanding the structure of the model helps individuals or groups envision the steps needed to move forward.

Grow Coaching Model GROW Model What a Grow ModelGROW

The GROW Model, the application of the GROW Coaching Model

Effective coaches ask powerful questions that open clients' eyes to their own potential. People don't need someone else to solve their problems; the model empowers them to find their own answers and solutions.

The effectiveness, use and impact of the GROW Coaching Model

  • The effectiveness and applicability of the model: How GROW helps clients achieve their goals and how it can be applied in different areas such as personal development, career development or business development.
  • A coach szerepe a modell alkalmazásában: How the coach can help the client to use the model, what skills the coach needs and how the coach can support the client to achieve his/her goals.
  • Examples of how GROW is used: Demonstrate through real examples how they are applied successfully use the model in business or to achieve personal development goals.
  • GROW and other coaching Comparing models: compare GROW with other common coaching models, and highlight why it can be an effective choice in certain situations.
  • Critique and limitations of GROW: To show whether there are situations where the model is not appropriate and to mention possible criticisms that can be applied to the model.
  • The long-term impact of the model: How the use of GROW can affect the long-term development and performance of your customers.
grow-coaching-model-3GROW model

When, in what situations and cases do we use the GROW model?

The model is usually used in the coaching process when the Client (coachee) wants to achieve personal or professional goals and needs to make appropriate, effective and rapid progress. Here are some examples of when and in what situations GROW can be used:

  1. Career development:
    • When someone is looking for a promotion or career development, for example a promotion at work.
  2. Personal Development:
    • If someone wants to improve their personal goals, such as time management or self-confidence.
  3. Leadership Skills Development:
    • Developing leadership skills or training a new leader.
  4. Managing performance problems:
    • If someone is struggling to perform effectively, for example in meeting deadlines or managing stress at work.
  5. Developing communication skills:
    • Solving communication problems or developing more effective communication strategies.
  6. Objectives Definition of objectives:
    • When someone wants to set clearly defined goals for their life, whether personal or professional.
  7. Problem Solving and Decision Making:
    • Help with effective problem solving and decision-making.
  8. Work-life balance:
    • Help in finding a harmonious work-life balance.

Using this model, the coach (facilitator) helps the coachee to set goals, assess the current situation, identify alternative solutions and develop concrete action plans. In this way, the GROW can help the person to achieve goals and personal development.

If the above was interesting and valuable,
let's work together!


The GROW model is a powerful tool for both business and personal development. It helps us to better understand our own goals and motivations and to learn to think proactively and responsibly about our own development.

GROW is not just a simple structure, it is a powerful tool that can be used to make significant progress in both business and personal development. Using this model, we can learn how to set goals, what steps to take to achieve them and how to deal effectively with obstacles and challenges that arise.

The model allows us to get to know ourselves, our goals and our motivations more deeply. It helps us to identify areas where we need to improve and how we can achieve the desired results more effectively.

It also encourages us to think proactively about our own development. This means not just setting goals, but taking responsibility for them and taking the necessary steps to achieve them. This approach will contribute to a more successful and satisfying life in the long term, both in business and in our personal lives.

Finally, the structure and approach developed by GROW will help us navigate more easily towards our goals. Well-defined goals inspire and challenge us, and provide a compass to guide our daily decisions and actions.

The CoachHub Folder:

Frequently asked questions and answers

What is the GROW Coaching Model?

GROW is a coaching framework to help clients set and achieve goals. The model consists of four main components.

How does the GROW Model help you achieve your goals?

The Model helps to structure the coaching process. The client first defines their goals, then identifies their current situation, then looks for possible solutions, and finally develops concrete action plans to achieve the goal.

How do we apply GROW in organisations?

The model is often used in organisations. When GROW is applied, the culture of the organisation enables growth for all employees, starting with managers. Finding clarity around a purpose allows the GROW structure to start with what matters first. This type of clarity helps individuals or groups envision the steps needed to move forward.

How to use GROW effectively?

Effective coaches ask powerful questions that open their clients to their own potential within this solution-focused framework. People are not reliant on someone else to have the solutions; they are empowered to find solutions themselves.

Why is it important to get your goals right, according to GROW?

Well-defined goals are inspiring and challenging. When we take a broader goal perspective with this approach, leaders become more productive, self-motivated and fulfilled.

Why is it important to assess the real situation in GROW?

Assessing the current situation helps clients to objectively see the obstacles or challenges they face. This allows them to find more effective solutions to achieve their goals.

Why are the opportunities in the Forward Progress phase important for GROW?

Exploring opportunities allows customers to find creative solutions to achieve their goals. This increases their chances of success and personal development.

Why is empowerment important in the Forward Progress phase according to GROW?

Empowerment encourages customers to take responsibility for their own actions and development. This increases commitment and motivation to achieve the goal.

In what areas can GROW be used effectively?

GROW can be used to achieve a wide range of personal and professional goals. It can be used in leadership development, career change, personal development and many other areas.

What results can be achieved using the GROW Model?

The GROW Model helps clients become more effective in achieving their goals. Well-defined goals and structured thinking help people to reach their full potential and achieve personal development.

Looking for coaching or counselling for your challenges? Contact one of our experienced, currently working in a Leadership position, Master Certified Coaches!

Don't wait any longer, start designing your own path today!

2 + 5 =




Telephone:  +36 (50)-108-2764

Email:  e-mail küldése nekünk

Title:  HU - 1119 Budapest, Hadak útja 6/A.

CoachHub Hungary -